About Us


Cesar Sanchez

Founder & Creative Director

Before founding Imaginaria Creative in 2002, Cesar worked at several prestigious design firms and advertising agencies in Monterrey, Mexico and Dallas. He has over 20 years of experience with clients ranging from small businesses to Fortune 500 companies in both the general and Hispanic markets.

Cesar’s work has been recognized in many national and international creative competitions, including the Art Directors Club of Houston and Dallas Society of Visual Communications. In addition, his work has been showcased in publications including Communication Arts, Print Magazine’s Regional Annual, Graphis Logo Annual, Graphis Poster Annual, Logolounge 3 & 5, LogoLounge Master Library Series (Animal & Mythology, Type & Calligraphy, Initial & Crest and Symbol & Shape logos), Supon Graphics Logo Annual, and MaoMao Publications.

Cesar and his wife, Liz, live in McKinney, Texas. They have two daughters, Marielle and Mariana. Cesar loves football and enjoys getting the family together for movies and popcorn.

This is an image of Cesar doing something cool.

Claire Morales


Claire comes to design by way of art. Born and raised in the eccentric town of Denton, Texas, she grew up going to concerts, visiting museums, and witnessing her parents’ slow but steady mid-century modern redo of their home. She stayed local for college, earning a degree in Communication Design from UNT.

She got her first taste of design outside of school as an intern at Imaginaria in the summer of her junior year. The work was fun, challenging, and immensely educational, and it eventually landed her her first job as a graduate here at the studio. Claire is most intrigued by packaging and identity design but also enjoys playing with words as a copywriter and drawing pictures as an illustrator.

Her passions outside of design include playing guitar and singing, riding her bike, hiking, and perfecting the art of taco-making. This well-roundedness helps to inspire, balance and shape her as a young designer.