Fresh To Market:
Avasiare Brand Identity

Avasiare is a professional skincare and cosmetic company based in Dallas, Texas. The company started in cosmetics catering to professional makeup artists and its clientele. Soon after, they introduced a skincare line that was well-received by both women and men, thus the need to rethink the brand’s positioning.

Imaginaria Creative was awarded the project to update the brand’s identity. The challenge was to develop an identity that could establish a connection with their evolving target audience, which now encompasses men. The new logo achieves this by maintaining the company’s core essence through a compelling, authentic, and differentiating brand identity.

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2 Comments

Lisa 7.28.10

Elegant and intriguing!

Tanya Lee 7.28.10

Of course we love it! Thank you for all of your hard work and ingenious ideas, it’s been a truly wonderful experience working with Imaginaria.
Tanya Lee
Avasiare Professional Skincare and Cosmetics

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