No matter what the project scope or size, we begin with an intensive homework phase – extracting information from the client and conducting our own research. We immerse ourselves in the client’s brand to learn all we can about who they are, what they want to be, and what they wish the project to achieve.

Next, we analyze key information to clarify business and design objectives and develop a sound strategy that will serve as the foundation for a strong yet imaginative solution.

This is when we crank up the think tank. Both individually and collaboratively, we explore a vast array of visual concepts, with no preconceptions about style or design. During 30-minute group brainstorming sessions, each team member is challenged to share as many ideas as possible. With “Think, Feel, Listen, Ruminate” as our creed, we repeat the process until we’ve developed an assortment of viable approaches.

Here’s where our discovery, strategizing, and exploration come to life. We put everything together to create a design solution for our client – arranging imagery, visuals, and graphic elements; determining the most effective color and type; and incorporating appropriate copy to effectively convey the message. From here, we refine our ideas based on client feedback to create a powerful strategic design.