In 2008, Sprint needed a way to provide its general business sales representatives throughout the U.S. with support materials and information they could use to help increase mid-size business sales in a variety of target vertical markets. Imaginaria partnered with MarketWave to create a sleek, compact Connect Sprint to Vertical Markets Toolkit to help Sprint sales representatives more effectively sell into the vertical markets and ultimately increase sales. The toolkit was distributed to an estimated 2,281 sales representatives with requests for additional kits after the initial order was placed. Other business areas within Sprint now want to duplicate the kit to meet their needs.