With a brewing legacy dating back to the 1800′s, Franconia Brewing Company is a local Texas brewery passionate about making true Bavarian Brew. Owner and brewmaster Dennis Wehrmann’s great-great grandfather Schaubert began the family heritage at his Franken Braue brewery in Tanna, Germany. Today, the rich tradition of naturally brewing authentic German style bier using only the purest ingredients is carried on at his brewery in McKinney, Texas.
We were initially approached by Dennis this year to help refresh their brand identity while staying true to their rich family heritage. Soon after, we began work on packaging for their new line of 1 liter bottled brews, featuring an illustration based off a rare photograph of Schaubert in his German brewery. Be sure to look out for them in major retailers by early 2011!
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We paired our inaugural holiday micro-brew, “Hoppy Holidays,” with homemade beef jerky and other crunchy and salty snacks which, in keeping with the spirit of the season, were christened Jingle Jerky, Rudolph’s Red Pistachi-Nose, Oh, Nuts, and Reindeer Nuts.