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3 Tips For First Time Logo Design

We all know how important your logo is to your organization; it’s a consumer’s glimpse into your organization and all that you do.

So, when you start the process of designing your logo for the first time, it can feel like a lot of pressure, it’s good to have an idea of what to expect.

Here is what you should be thinking about before meeting with your designer and what to expect throughout the process.

Know Your Organization and Industry

Your logo is the face of your company to the world; it should be memorable and convey what your company does. That means that your logo designer will ask you pertinent questions to understand your values, mission statement, who your customers/potential customers are and who your organization is as a whole.

After they have an understanding of your organization, they’ll learn more about the industry and who your competition is.

When they know who your market is, they can create the perfect logo style for that market. They can also compare to your competition’s logo’s- especially to avoid doing something similar.

Think About Logo Placement

Think about where your logo will be used most of the time. For companies who use their primarily online, the logo would be colorful as digital devices can handle it. That would not be beneficial for those who do a lot of printing (imagine that toner bill).

The designers of your logo will ask you this question so think carefully about how you will be using the logo.

Know What to Look for In a Designer

Of course, choosing the right designer is important. Be sure to look at the designer’s portfolio and make sure that you like the work they have done in the past and their design approach.

Your designer should be in touch with you throughout the whole process to keep you updated on the progress and guide you through.

When you are ready to have your logo designed for the first time, it’s important that you have a strong sense of your organization’s personality, goals and customers. Knowing this information well will guide your designers to perfect the logo’s representation of your organization.

Being prepared is the best way to guarantee that you get the results you would like. To start the logo design process, please contact Imaginaria Creative at 972-423-1232 today.

We can create a memorable, authentic and unique identity you’ve been waiting for.