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5 Brand Design Tactics That Can Help Your Business Grow From Startup

Branding should be a focus for your business even from the beginning. Cultivating a brand strategy from the jump is cost-effective and easier when it is done right the first time.

The problem is, that it is tough to have the wherewithal and focus, when starting up, to ensure that your company’s branding will be the best from the start. That’s why it helps to have prior knowledge and tips about initial business branding to help get a solid start from day one.

5 Design Tactics You Need To Help You Grow

  1. Make The Brand & Company Match – Don’t let your logo seem separate from your company. Align your business plan and mission statement, and ensure that the message comes across in the branding.
  2. Brands Need To Create Emotion – When a potential customer finds a brand it can trust, there’s an emotion of connection. Find a way for your brand to be empathetic to your customers.
  3. Add A Personal Touch – If you own the company, lend a hand in the creation of the brand. Your contribution doesn’t have to be overwhelming, but you can still insert that personal touch.
  4. Don’t Allow For Confusion – As the brand design is meant to be an extension of your business, sometimes unintentionally, the design can be confused for another popular brand. Get a few opinions and that way you can avoid confusion on whose brand is whose.
  5. Brand Designs Must Work On All Platforms – Whether you will use your logo or brand for traditional marketing like billboards and print, or with digital marketing on smartphones and computers, then it needs to be of the highest quality. The design also needs to cater to any platform and be clear and crisp across the board.

If you find that the struggle to cultivate your brand, in the beginning phase might be too much, then hiring a respected and dependable brand development and design agency to assist you is smart. As your brand is going to the face of your business, you don’t want to leave it in the hands of just anyone.

At Imaginara Creative, we can help define your brand from the start, creating a visual identity the will be unique and yours. Let us create an effective brand strategy for your business. For more information on any of the services we offer, contact us today!