All case studies

Kookie time for momma!

Supporting new mothers on their breastfeeding journeys one lactation cookie at a time.

Miracle Milkookies was searching for a brand identity as warm and as loving as the mommas they bake for. With plans to pursue new distribution lines, their branding and packaging needed to be as memorable as the first bite of their hand-crafted, milk-supply-boosting cookies.

Miracle Milkookies was searching for a brand identity as warm and as loving as the mommas they bake for. With plans to pursue new distribution lines, their branding and packaging needed to be as memorable as the first bite of their hand-crafted, milk-supply-boosting cookies.

Client

Miracle Milkookies

Services

Branding, Packaging

Flipping the script

We needed to maintain a modern, sophisticated logo that would signal authority when partnering with larger organizations and retailers while capturing the nurturing authenticity and friendliness of the mothers who Miracle Milkookies serves. The refreshed logo contains a modern script font that conveys a friendly yet sophisticated personality. We extended this visual identity into the packaging using soft and rich colors that radiate warmth and positivity.

From door knocking to shelf stocking

Miracle Milkookies was gearing up to take a big step forward, moving from small-order at-home deliveries to bulk-order hospital partnerships, corporate gifting and retail. They brought us in to help them explore what that change should mean for their branding and packaging.