The first in a series of seasonal beers by Franconia Brewing Company. This packaging is all things spring: blue skies, white clouds, bright sunshine and golden ale. 

The Maypole is the literal center of German springtime festivities, used to celebrate the moment when winter ends and good weather returns. The packaging gets to Franconia Brewing Company’s German heritage in a festive and offbeat style with twirly ribbon lettering and lively bright colors. This was one of the more unusual designs we offered to Franconia, and we were pleased that they chose such a fun direction.