After noting our extensive experience in the health and beauty industry, Dallas native and entrepreneur Stephanie Mahaffey approached us with an interesting idea: a new line of natural kids care products. The idea came after her own personal interest to use safe and natural hair styling products for her children. We began our relationship by helping to define the essence and positioning of her brand that would come to serve as a strategic platform for design. After this important step, we developed the name for her product line, followed by the brand identity, stationery system, packaging and website design. Our solution was to create a fun, stylish, friendly and memorable brand while still appealing to the core target audience: moms of 0-5 year-old children.