Our approach is simple: we listen to our clients’ needs, get to the heart of the problem, develop a sound strategy, create an imaginative solution and infuse the elixir of emotion that connects brands and people.
We Create, Evolve, Harmonize and Optimize Brands.
Imaginaria™ is a full-service brand agency with more than 15 years of category-creating experience—from startups to challenger and leading brands. We ‘imagine big’, defining and telling each brand’s unique story—always leaving lasting impressions with their audiences.
We work closely with our clients for a holistic view, integrating insights into understandings that influence the corporate strategy, product offerings and brand focus to distinguish from the competition. From brand architecture to platform, positioning and value proposition, we craft the right perspective as a powerful point of reference for building compelling brands—influencing everything else you do moving forward in order to inspire your audiences.
We believe brand identity work is a balance of science and art. From brand naming, visual identity and tagline to your brand style guide covering logo treatment, color palette, typeface, patterns/shapes, iconographic system, voice, tone and applications, we create name recognition around your brand focus and product through visual and written language—all to create the essence and appeal.
We believe the power of creative imagination with boldly different approaches around your brand, product and packaging design is what creates real impact, so what the buyer sees, thinks and how they react while shopping in your category. We differentiate and make relevant the reasons why the buyer should purchase your product—in turn making your product stand out on the shelf, setting you apart from the competition.
Digital & Print Marketing
We know ‘marketing’ coexists in a highly integrated way. It starts with your website—the heart of any brand. Everything else ties back to it for optimal performance. We bring your brand to life, through the power of visual and written storytelling, with a responsive, optimized site that fits your business and engages your audiences with a compelling interactive experience. We then create brand-driven advertising, integrated campaigns and materials that connect with your target audiences—driving them to take action.
We create video to help people interact and engage with your brand, stay on your site longer, share it with others and convert to a sale. Time and time again, metrics show it is one of the best tools out there to build your brand equity. From one-off videos to campaigns and event support, we design and tell powerful stories—using video, motion graphics and film.
Tradeshow Booths & Merchandise
We know the power of bringing together like-minded people around a career discipline through forums to network and exchange powerful ideas, showcase and experience your products, while growing your company’s brand, marketing message and image. From experience, exhibition and environmental design to installation with graphics, videos, collateral, branded merchandise and apparel, we create innovative experiences that advance your business with immediate returns.
All things are not digital. Through metrics, we know taking your brand live, getting closer to customers and affiliates, is still a top priority and the best way to intelligently connect people real time with shared interests to your brand. From conventions and conferences to product launches and grand openings, we will craft your event theme, branding and storytelling in ways that breathe life into your audience and community—building beliefs and behaviors most critical to accelerating your business goals.
As experts in crafting lifestyle brands, we are personally committed to passionately collaborating closely with each of our clients—keeping you at the heart of everything we do—in order to define and tell your brand’s unique story in innovative ways.
8 Value Pillars :
+ Embody Personal Commitment
+ Promote a Collaborative Spirit
+ Foster Conviction around Approach
+ Align with Care and Compassion
+ Embrace Passion with Intelligence
+ Commit to Creativity and Innovation
+ Deliver Excellence and Results
+ Work with Excitement and Fun
Our approach is unique. We’re a different kind of agency, breaking apart the traditional model, where the Principals of the business are also the creators of the work and each client’s primary point of contact. This is how we are able to roll up our sleeves and become highly effective extensions to our clients’ teams—bringing together strategy and design as a true craft to create visually engaging brands that get noticed.
Discover :: We assess and discover opportunities based on consumer needs, understand your challenges and the drivers, as well as understand where your brand has been and where you would like it to go—all through the filter of keeping or making you different.
Define :: Based on the opportunity and/or assessment of the challenges and goals, along with understanding the constraints of a particular situation, we frame and innovatively scope out the most desirable solution with initial strategic and creative ideas with roadmap.
Develop :: This is where we ‘imagine big’ and develop out the solution creatively taking a proactive, innovative stance working with hand-selected artists, based on their craft, project requirements and the uniqueness of your brand.
Deliver :: From concept and design to final production and delivery, this is the moment of truth. We help you design the launch experience and/or campaign for maximum impact and then map out how to sustain the momentum. Together, we then help you refine through performance metrics, as needed, for optimal results—always leaving lasting impressions with your audiences.
From startups to challenger and leading brands, we’ve helped countless brands connect with their audience.
We’re a passionate team of strategic, creative and design thinkers, who gravitate toward companies and people that share the same mindset. If you love what you do, it is not work. We take our craft seriously, while living and having a lot of fun doing it.